.wpmf-attachment.mdc-list-item {
width: 172px !important;
padding: 0 16px !important;
margin: 8px 12px 8px 8px !important;
background: #fff;
overflow: hidden;
height: 48px !important;
text-overflow: ellipsis;
white-space: nowrap;
display: -ms-flexbox;
display: flex;
-webkit-box-align: center;
-ms-flex-align: center;
align-items: center;
-webkit-box-pack: start;
-ms-flex-pack: start;
justify-content: flex-start;
box-shadow: 0 2px 2px 0 rgba(0, 0, 0, 0.14), 0 3px 1px -2px rgba(0, 0, 0, 0.12), 0 1px 5px 0 rgba(0, 0, 0, 0.2);
cursor: pointer;
}
.wpmf-attachment.mdc-list-item.mdc-ripple-upgraded.mdc-ripple-upgraded::before {
top: calc(50% - 100%);
left: calc(50% - 100%);
width: 200%;
height: 200%;
-webkit-transform: scale(var(--mdc-ripple-fg-scale, 0));
transform: scale(var(--mdc-ripple-fg-scale, 0));
}
.wpmf-attachment .mdc-list-item__start-detail {
display: inline-flex;
align-items: center;
justify-content: center;
color: #8f8f8f;
}
.wpmf-attachment .mdc-list-item__start-detail {
width: 35px;
height: 35px;
margin-left: 0;
margin-right: 10px;
border-radius: 50%;
}
.wpmf-attachment .grey-bg {
background: rgba(0, 0, 0, .26);
}
.wpmf-attachment .white-bg {
background: #fff;
}
.wpmf-attachment .mdc-list-item__text {
display: -webkit-inline-box;
display: -ms-inline-flexbox;
-webkit-box-orient: vertical;
-webkit-box-direction: normal;
-ms-flex-direction: column;
flex-direction: column;
display: inline-block;
width: 90px;
white-space: nowrap;
overflow: hidden !important;
text-overflow: ellipsis;
text-align: left;
}
.wpmf-attachment.material_design.wpmf-back .dashicons-arrow-left-alt2 {
display: block !important;
opacity: 1 !important;
color: #8f8f8f !important;
}
.wpmf-attachment.material_design.wpmf-hover-folder {
border: #4d90fe solid 2px;
background: rgba(77, 144, 254, 0.2);
}
.wpmf-attachment.wpmf-line-break {
flex-basis: 100%;
height: 0 !important;
overflow: hidden !important;
margin: 0 !important;
padding: 0 !important;
}
/** Css for context menu */
.wpmf-contextmenu {
display: none;
}
.wpmf-contextmenu .colorsub .wp-picker-container {
width: 100%;
float: left;
margin: 4px;
}
.wpmf-contextmenu.grey-text.text-darken-2 {
color: #616161 !important;
}
.wpmf-contextmenu li {
margin-bottom: 0;
font-size: 14px;
line-height: 20px;
height: 40px;
}
.wpmf-contextmenu .wpmf-color-picker {
height: auto;
}
.wpmf-contextmenu li:hover > div.items_menu{
background: #eeeeee;
}
.wpmf-contextmenu li:hover > .submenu {
display: block;
}
.wpmf-contextmenu, .wpmf-contextmenu .submenu {
opacity: 1;
transition: opacity .5s;
margin: 0;
min-width: 250px;
box-sizing: border-box;
background: #fff;
position: fixed;
padding: 8px 0;
border-radius: 2px;
z-index: 999999;
}
.wpmf-contextmenu .z-depth-1, .wpmf-contextmenu.z-depth-1 {
box-shadow: 0 2px 5px 0 rgba(0,0,0,0.16), 0 2px 10px 0 rgba(0,0,0,0.12);
}
.wpmf-contextmenu li div.items_menu, .wpmf-contextmenu .submenu li div.items_menu {
position: absolute;
box-sizing: border-box;
padding: 8px 20px 8px 60px;
margin: 4px 0;
width: 100%;
transition: .3s;
text-align: left !important;
white-space: nowrap;
display: block;
cursor: pointer;
}
.wpmf-contextmenu .disabled, .wpmf-contextmenu .submenu .disabled {
opacity: .7;
cursor: default;
}
.wpmf-contextmenu li .material-icons, .wpmf-contextmenu .submenu li .material-icons {
position: absolute;
left: 24px;
color: #8f8f8f;
font-size: 20px !important;
}
.wpmf-contextmenu .sub, .wpmf-contextmenu .submenu .sub {
overflow: visible;
}
.wpmf-contextmenu .waves, .wpmf-contextmenu .submenu .waves {
position: absolute;
top: 0;
left: 0;
right: 0;
bottom: 0;
overflow: hidden;
z-index: 10;
}
.wpmf-contextmenu li .right, .wpmf-contextmenu .submenu li .right {
left: auto;
right: 24px;
}
.wpmf-contextmenu li .material-icons, .wpmf-contextmenu .submenu li .material-icons {
position: absolute;
}
.wpmf-contextmenu .sub .right, .wpmf-contextmenu .submenu .sub .right {
transition: .5s;
}
.wpmf-contextmenu i.right {
float: right;
margin-left: 15px;
}
.wpmf-contextmenu .right {
float: right !important;
}
.wpmf-contextmenu .sub .submenu {
display: none;
top: 0;
transition: .3s;
position: absolute;
z-index: 999999;
width: auto;
margin: 0;
left: calc(100%);
}
.wp-picker-ok {
width: 20%;
float: left;
margin: 4px !important;
}
.wpmf-contextmenu.context_overflow .sub .submenu {
right: calc(100%);
left: auto;
}
.wpmf-contextmenu .color-wrapper {
width: 240px;
}
.wpmf-contextmenu .color-wrapper .color {
float: left;
margin: 5px;
height: 30px;
width: 30px;
position: relative;
}
.wpmf-contextmenu .color-wrapper .color.custom_color {
margin: 0;
}
.wpmf-contextmenu .color-wrapper .color .color_check {
color: #fff !important;
font-size: 30px !important;
left: 0 !important;
}
.wpmf-contextmenu .color-wrapper .color .color_uncheck {
color: #eee !important;
font-size: 30px !important;
left: 0 !important;
}
.wpmf-contextmenu .colorsub {
padding: 10px !important;
min-width: 236px !important;
}
.wpmf-dialog-container #positive {
color: #fff !important;
font-weight: bold !important;
background: #4285f4 !important;
}
.wpmf-dialog-container #negative {
font-weight: bold !important;
color: #656565 !important;
margin-right: 5px !important;
}
.custom_color_wrap {
width: 240px;
float: left;
}
.wp-color-folder {
float: left;
height: 30px;
vertical-align: middle;
width: 210px;
margin: 0;
}
.wp-color-folder::placeholder {
opacity: 0.6;
font-size: 12px;
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href="http://blog.encaminhei.com/amp/" title="Homepage">Homepage</a></li><li class="item-cat item-cat-85"><a class="bread-cat bread-cat-85 bread-cat-Negócios" href="http://blog.encaminhei.com/category/negocios/amp/" title="Negócios">Negócios</a></li></ul></div> <div class="amp-category"> <span>Categories: </span> <span class="amp-cat amp-cat-85 "><a href="http://blog.encaminhei.com/category/negocios/amp/" title="Negócios">Negócios</a></span> </div> <h2 class="amp-post-title">Marketing para pequenas empresas: existe?</h2> </div> <div class="sf-img"> <figure class="amp-featured-image "> <amp-img src="http://blog.encaminhei.com/wp-content/uploads/2021/12/como-fazer-marketing-sem-orçamento.jpg" srcset="http://blog.encaminhei.com/wp-content/uploads/2021/12/como-fazer-marketing-sem-orçamento.jpg 848w, http://blog.encaminhei.com/wp-content/uploads/2021/12/como-fazer-marketing-sem-orçamento-300x140.jpg 300w, http://blog.encaminhei.com/wp-content/uploads/2021/12/como-fazer-marketing-sem-orçamento-768x360.jpg 768w, http://blog.encaminhei.com/wp-content/uploads/2021/12/como-fazer-marketing-sem-orçamento-30x14.jpg 30w" width="848" height="397" layout=responsive alt="Marketing para pequenas empresas: existe?"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" srcset="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png 848w, http://blog.encaminhei.com/wp-content/uploads/2021/12/como-fazer-marketing-sem-orçamento-300x140.jpg 300w, http://blog.encaminhei.com/wp-content/uploads/2021/12/como-fazer-marketing-sem-orçamento-768x360.jpg 768w, http://blog.encaminhei.com/wp-content/uploads/2021/12/como-fazer-marketing-sem-orçamento-30x14.jpg 30w" width="848" height="397" layout=responsive alt="Marketing para pequenas empresas: existe?"></amp-img></amp-img> </figure> </div> <div class="sp-cnt"> <div class="cntr"> <div class="sp-rl"> <div class="sp-rt"> <div class="cntn-wrp artl-cnt"> <div data-elementor-type="wp-post" data-elementor-id="1487" class="elementor elementor-1487" data-elementor-settings="[]"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-e8fadae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e8fadae" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d4ec13" data-id="7d4ec13" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-a798ae6 elementor-widget elementor-widget-text-editor" data-id="a798ae6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"><p><span class="acssf62a8">O marketing é uma ferramenta que vem se modificando com o tempo e se tornando cada vez mais significativa para atingir resultados. Se você observar, todas as grandes empresas possuem um marketing bem estruturado, podendo ser próprio ou terceirizado, mas a questão é: e as pequenas empresas? Como elas fazem seu marketing?</span></p><p><span class="acssf62a8">Pensando em muitos dos nossos clientes e seguidores, hoje o Encaminhei.com veio falar sobre esse assunto. Podemos dizer que para todo planejamento, há a necessidade de estudo, né? Então o primeiro passo para seu marketing ter sucesso, é </span><b><span class="acss8a724">levantar informações</span> </b><span class="acssf62a8">sobre sua empresa, como: público-alvo, concorrentes diretos e indiretos e estrutura de loja física e virtual. Essas informações serão extremamente importantes para a objetividade de atingir o sucesso.</span></p><p><span class="acssf62a8">Depois de concluído esse passo, devemos iniciar o processo de </span><span class="acss8a724"><b>construir um Branding</b></span><span class="acssf62a8">, ou seja, identidade da marca. Aqui você precisa pensar em como deseja que seus clientes lembrem da sua empresa e, para facilitar, recomendamos a criação de uma Persona  (personagem que representa o perfil do seu cliente), depois disso, ficará mais fácil seguir para os próximo passos, como: a criação um padrão comunicativo: seja ele formal ou informal.</span></p><p><span class="acssf62a8">A humanização da marca também é um fator importante, ou seja: escolher uma pessoa responsável para aparecer em divulgações online, mantendo uma relação de proximidade com os seguidores. Uma dica que faz toda a diferença, também, é o marketing sensorial: sabe quando você abre uma embalagem e sente um cheirinho específico? É disso que estamos falando! Então aposte na criação de um aroma próprio e seja marcante. </span></p><p><span class="acssf62a8">A </span><span class="acss8a724"><b>fidelização de clientes</b></span><span class="acssf62a8"> faz parte das estratégias de marketing que podem parecer simples, mas trazem ótimos resultados. Um cartãozinho com desconto ou até um cupom para próxima compra faz com que o cliente tenha vontade de comprar em seu site novamente. E se você deseja surpreender, que tal brindes acima de compras com valores estipulados?</span></p><p><span class="acssf62a8">Tenho certeza de que se colocar essas estratégias em prática, irá alcançar ótimos resultados. Mas, se você tem um orçamento maior e pode investir, é necessário traçar quais seus objetivos, por exemplo: se deseja </span><span class="acss8a724"><b>aumentar o número de seguidores</b></span><span class="acssf62a8">, o tráfego pago é uma ótima opção. Mas, se invés disso você prefere </span><span class="acss8a724"><b>vender mais</b></span><span class="acssf62a8">, que tal investir em plataformas de Inbound Marketing? A Rd Station, por exemplo, possibilita que sejam trabalhados criação de e-mails, pop ups e muito mais. Ah, outra meta a ser cumprida também pode ser: </span><span class="acss8a724"><b>reconhecimento local</b></span><span class="acssf62a8"> e para isso você pode investir em mídias off line, como: Outdoor, rádio e tv.</span></p><p><span class="acssf62a8">E aí, você anotou todas essas dicas de como trabalhar o marketing para empresas de pequeno porte? Então agora você já sabe como aumentar seus resultados. </span></p></div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> <div class="amp-wp-content"><amp-addthis width="320" height="92" data-pub-id="ra-5cc8551aa4f16f5c" data-widget-id="cwgj"></amp-addthis></div> <div class="amp-author "> <div class="amp-author-image "> <amp-img src="http://2.gravatar.com/avatar/294a06819f5e5c24035b12b7f827d48f?s=60&#038;d=mm&#038;r=g" width="60" height="60" layout="fixed"></amp-img> </div> <div class="author-details "><span class="author-name">encaminhei</span><p></p> </div> </div> <div id="pagination"> <div class="next"> <a href="http://blog.encaminhei.com/logistica-transporte/5-filmes-que-ensinam-sobre-logistica/amp/"><span>Next </span>5 Filmes que ensinam sobre logística &raquo;</a> </div> <div class="prev"> <a href="http://blog.encaminhei.com/logistica-transporte/frete-gratis-vale-a-pena/amp/"><span>Previous</span> &laquo; Frete grátis: vale a pena?</a> 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width="15" height="15" /> </a> </li> </ul> </div> <div class="sp-athr"> <span class="athr-tx">Published by</span> <div class="amp-author "> <div class="author-details "><span class="author-name">encaminhei</span> </div> </div> </div> <div class="amp-tags"> <span>Tags: </span> <span class="amp-tag amp-tag-144"><a href="http://blog.encaminhei.com/tag/marketing/amp/" title="marketing">marketing</a></span><span class="amp-tag amp-tag-145"><a href="http://blog.encaminhei.com/tag/marketing-empresas-pequenas/amp/" title="marketing empresas pequenas">marketing empresas pequenas</a></span><span class="amp-tag amp-tag-146"><a href="http://blog.encaminhei.com/tag/marketing-sem-orcamento/amp/" title="marketing sem orçamento">marketing sem orçamento</a></span> </div> <div class="post-date"> <div class="loop-date">3 anos ago</div> </div> <div class="srp"> <ul class="clearfix"> <h3 class="amp-related-posts-title">Related Post</h3> <li class="has_thumbnail"> <div class="rlp-image"> <a 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