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http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-768x360.png 768w, http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-30x14.png 30w" width="848" height="397" layout=responsive alt="Como fazer uma boa logística no seu E-Commerce"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" srcset="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png 848w, http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-300x140.png 300w, http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-768x360.png 768w, http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-30x14.png 30w" width="848" height="397" layout=responsive alt="Como fazer uma boa logística no seu E-Commerce"></amp-img></amp-img> </figure> </div> <div class="sp-cnt"> <div class="cntr"> <div class="sp-rl"> <div class="sp-rt"> <div class="cntn-wrp artl-cnt"> <p>Sabia que você pode estar deixando de lucrar por não possuir uma estratégia de logística eficiente? Vamos exemplificar com a seguinte situação:</p> <p>Você investiu um bom dinheiro em marketing e em outras ações para aumentar o número de consumidores em seu <a href="http://blog.encaminhei.com/logistica-transporte/5-dicas-para-aumentar-suas-vendas-com-logistica-para-e-commerce/">e-commerce</a>. Ótimo! Eles estão em sua loja, entraram um produto que gostaram, adicionaram ao carrinho e tudo mais. Clicaram em prosseguir e na etapa final do processo, abandonaram o carinho e saíram de sua loja. Ou seja, você perdeu uma venda. O que será que está acontecendo? O que houve de errado?</p> <p>Antes de começar a pensar nas diferentes estratégias que podem melhorar os custos de logística, você precisa saber o peso cubado dos produtos e da embalagem que será utilizada. A maioria das transportadoras usa o peso cubado para calcular os preços da entrega. Além de ser uma prática interessante, é fundamental calcular o espaço a ser usado para armazenar os produtos. É necessário também saber o peso cubados antes de expedir os pedidos, com o intuito de garantir que esteja pagando o preço correto.</p> <p>O peso cubado é utilizado para medir a densidade da encomenda. Ele compara o tamanho com o peso real do pacote. Após realizar a comparação do peso cubado com o peso real, a taxa será calculada pelo maior desses dois valores.</p> <figure class="wp-block-image size-large"><amp-img src="http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-log%C3%ADstica-no-seu-E-Commerce-1.png" alt="" class="wp-image-1206 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-1.png 848w, http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-1-300x140.png 300w, http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-1-768x360.png 768w, http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-1-30x14.png 30w" width="848" height="397" layout="intrinsic"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" alt="" class="wp-image-1206 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-1.png 848w, http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-1-300x140.png 300w, http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-1-768x360.png 768w, http://blog.encaminhei.com/wp-content/uploads/2020/10/Como-fazer-uma-boa-logística-no-seu-E-Commerce-1-30x14.png 30w" width="848" height="397" layout="intrinsic"></amp-img></amp-img></figure> <p>Talvez a principal razão para o abandono do carrinho seja a logística e a entrega.</p> <p>É provável que você investe o máximo para projetar uma loja virtual com a melhor experiência de compara para seus clientes, utilizando uma ótima estratégia de marketing, análise de resultados e ações. Porém isso não resolve o problema. No entanto, neste artigo você poderá conhecer algumas ações para melhorar a estratégia de logística, conseguindo oferecer uma economia para seus clientes e para sua própria empresa.</p> <p>As vezes o consumidor pode desistir da compra por conta do valor <a href="http://blog.encaminhei.com/logistica-transporte/logistica-de-fretes-2/">alto do frete</a> quando adquire mais de um produto. Que tal utilizar isso como uma estratégia para fidelizar ainda mais o cliente eliminando totalmente o frete. Isso com certeza irá também atrair novos clientes. Essa dica é uma das mais valiosas para conseguir aumentar o patamar de seu <a href="http://blog.encaminhei.com/logistica-transporte/5-dicas-para-aumentar-suas-vendas-com-logistica-para-e-commerce/">e-commerce</a>.</p> <p>Primeiramente estabeleça um valor mínimo. Mesmo que você esteja absorvendo parte do custo da entrega, o ticket médio de seus pedidos vai aumentar, compensando, desse modo, a <a href="http://blog.encaminhei.com/logistica-transporte/a-prova-fundamental-de-que-uma-boa-gestao-de-fretes-funciona/">diferença do frete</a>. Mas claro, antes de oferecer o frete grátis, é importante analisar as margens dos seus produtos. Faça o mapeamento para as regiões mais viáveis à oferta da gratuidade do frete. Uma estratégia interessante para saber qual é a melhor região para oferecer o frete grátis é analisar onde há o maior número de desistências.</p> <p>Existem outras coisas que também podem ser consideradas antes de oferecer o frete grátis para o consumidor. Você pode utilizar essa estratégia em determinados períodos, fazendo referência a campanha sazonais. Há também a possibilidade de <a href="http://blog.encaminhei.com/logistica-transporte/frete/">oferecer frete grátis</a> para os membros de seu programa de fidelidade. Caso não tenha, avalie a possibilidade de criar um e faça o possível para coletar informações a fim de oferecer novas promoções. Existem ferramentas que podem ajudá-lo nessa prática.</p> <p>Antes de oferecer o frete grátis, faça com que eles se inscrevam ou participem de campanhas de e-mail, redes sociais ou através de indicações de amigos. Desse modo é possível segmentar clientes com as promoções seguintes, lançamentos e novas campanhas. Tenha certeza de que o frete grátis, aliado com algumas dessas dicas, pode ser uma tática de marketing altamente lucrativa e poderosa a seu negócio.</p> <h3>JÁ PENSOU EM OFERECER FRETE FIXO?</h3> <p>Dependendo do tamanho e do peso do produto, o frete fixo pode ser uma excelente opção. É possível oferecer o frete fixo aos clientes com base no peso, tamanho ou também na quantidade total de itens. Sendo assim, antes de oferecer o frete grátis em sua loja, calcule o custo exato de quanto é essa taxa e qual transportadora funciona melhor para a sua empresa.</p> <h4>Vamos a um exemplo:</h4> <p>Caso você venda itens pesados e pequenos, aproveita <a href="http://blog.encaminhei.com/logistica-transporte/logistica-de-fretes/">as taxas de transportadoras</a> rodoviárias. Muitas transportadoras oferecem diferentes modos de envio a fim de simplificar a cobrança de seus clientes. Quando falamos em frete fixo é possível encontrar uma série de oportunidades e muita flexibilidade. Sendo assim, é necessário pesquisar e testas diferentes transportadoras e métodos, conseguindo assim, aproveitar ao máximo todas as opções.</p> <p>Já que estamos falando em transportadoras, porquê não oferecer ao consumidor um número maior de opções de transportadoras e, desse modo, conceder a ele a alternativa de optar pela melhor transportadora. Assim, este poderá comparar preço e prazo de entrega.</p> <h4>É possível também negociar com essas transportadoras.</h4> <p>Vale lembrar que <a href="http://blog.encaminhei.com/logistica-transporte/logistica-de-fretes/">muitas transportadoras</a> estão prontas para oferecer um certo desconto caso acreditem que serão consideradas como parceiros de longa data quando o seu volume aumentar. Lembre-se que sua empresa não é a única de pequeno ou grande porte com que essas transportadoras trabalham. Sendo assim, elas concederão um tempo para você trabalha bastante e aumentar a quantidade de entregas, antes de exigir que você tenha um volume mínimo de entregas por mês.</p> <figure class="wp-block-image size-large"><a href="https://www.encaminhei.com/"><amp-img src="http://blog.encaminhei.com/wp-content/uploads/2019/12/Seu-neg%C3%B3cio-merece-a-melhor-plataforma-de-envios.jpg" alt="" class="wp-image-886 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/uploads/2019/12/Seu-negócio-merece-a-melhor-plataforma-de-envios.jpg 780w, http://blog.encaminhei.com/wp-content/uploads/2019/12/Seu-negócio-merece-a-melhor-plataforma-de-envios-300x104.jpg 300w, http://blog.encaminhei.com/wp-content/uploads/2019/12/Seu-negócio-merece-a-melhor-plataforma-de-envios-768x267.jpg 768w, http://blog.encaminhei.com/wp-content/uploads/2019/12/Seu-negócio-merece-a-melhor-plataforma-de-envios-30x10.jpg 30w" width="780" height="271" layout="intrinsic"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" alt="" class="wp-image-886 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/uploads/2019/12/Seu-negócio-merece-a-melhor-plataforma-de-envios.jpg 780w, http://blog.encaminhei.com/wp-content/uploads/2019/12/Seu-negócio-merece-a-melhor-plataforma-de-envios-300x104.jpg 300w, http://blog.encaminhei.com/wp-content/uploads/2019/12/Seu-negócio-merece-a-melhor-plataforma-de-envios-768x267.jpg 768w, http://blog.encaminhei.com/wp-content/uploads/2019/12/Seu-negócio-merece-a-melhor-plataforma-de-envios-30x10.jpg 30w" width="780" height="271" layout="intrinsic"></amp-img></amp-img></a></figure> </div> <div class="amp-wp-content"><amp-addthis width="320" height="92" data-pub-id="ra-5cc8551aa4f16f5c" data-widget-id="cwgj"></amp-addthis></div> <div class="amp-author "> <div class="amp-author-image "> <amp-img 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