.wpmf-attachment.mdc-list-item {
width: 172px !important;
padding: 0 16px !important;
margin: 8px 12px 8px 8px !important;
background: #fff;
overflow: hidden;
height: 48px !important;
text-overflow: ellipsis;
white-space: nowrap;
display: -ms-flexbox;
display: flex;
-webkit-box-align: center;
-ms-flex-align: center;
align-items: center;
-webkit-box-pack: start;
-ms-flex-pack: start;
justify-content: flex-start;
box-shadow: 0 2px 2px 0 rgba(0, 0, 0, 0.14), 0 3px 1px -2px rgba(0, 0, 0, 0.12), 0 1px 5px 0 rgba(0, 0, 0, 0.2);
cursor: pointer;
}
.wpmf-attachment.mdc-list-item.mdc-ripple-upgraded.mdc-ripple-upgraded::before {
top: calc(50% - 100%);
left: calc(50% - 100%);
width: 200%;
height: 200%;
-webkit-transform: scale(var(--mdc-ripple-fg-scale, 0));
transform: scale(var(--mdc-ripple-fg-scale, 0));
}
.wpmf-attachment .mdc-list-item__start-detail {
display: inline-flex;
align-items: center;
justify-content: center;
color: #8f8f8f;
}
.wpmf-attachment .mdc-list-item__start-detail {
width: 35px;
height: 35px;
margin-left: 0;
margin-right: 10px;
border-radius: 50%;
}
.wpmf-attachment .grey-bg {
background: rgba(0, 0, 0, .26);
}
.wpmf-attachment .white-bg {
background: #fff;
}
.wpmf-attachment .mdc-list-item__text {
display: -webkit-inline-box;
display: -ms-inline-flexbox;
-webkit-box-orient: vertical;
-webkit-box-direction: normal;
-ms-flex-direction: column;
flex-direction: column;
display: inline-block;
width: 90px;
white-space: nowrap;
overflow: hidden !important;
text-overflow: ellipsis;
text-align: left;
}
.wpmf-attachment.material_design.wpmf-back .dashicons-arrow-left-alt2 {
display: block !important;
opacity: 1 !important;
color: #8f8f8f !important;
}
.wpmf-attachment.material_design.wpmf-hover-folder {
border: #4d90fe solid 2px;
background: rgba(77, 144, 254, 0.2);
}
.wpmf-attachment.wpmf-line-break {
flex-basis: 100%;
height: 0 !important;
overflow: hidden !important;
margin: 0 !important;
padding: 0 !important;
}
/** Css for context menu */
.wpmf-contextmenu {
display: none;
}
.wpmf-contextmenu .colorsub .wp-picker-container {
width: 100%;
float: left;
margin: 4px;
}
.wpmf-contextmenu.grey-text.text-darken-2 {
color: #616161 !important;
}
.wpmf-contextmenu li {
margin-bottom: 0;
font-size: 14px;
line-height: 20px;
height: 40px;
}
.wpmf-contextmenu .wpmf-color-picker {
height: auto;
}
.wpmf-contextmenu li:hover > div.items_menu{
background: #eeeeee;
}
.wpmf-contextmenu li:hover > .submenu {
display: block;
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.wpmf-contextmenu, .wpmf-contextmenu .submenu {
opacity: 1;
transition: opacity .5s;
margin: 0;
min-width: 250px;
box-sizing: border-box;
background: #fff;
position: fixed;
padding: 8px 0;
border-radius: 2px;
z-index: 999999;
}
.wpmf-contextmenu .z-depth-1, .wpmf-contextmenu.z-depth-1 {
box-shadow: 0 2px 5px 0 rgba(0,0,0,0.16), 0 2px 10px 0 rgba(0,0,0,0.12);
}
.wpmf-contextmenu li div.items_menu, .wpmf-contextmenu .submenu li div.items_menu {
position: absolute;
box-sizing: border-box;
padding: 8px 20px 8px 60px;
margin: 4px 0;
width: 100%;
transition: .3s;
text-align: left !important;
white-space: nowrap;
display: block;
cursor: pointer;
}
.wpmf-contextmenu .disabled, .wpmf-contextmenu .submenu .disabled {
opacity: .7;
cursor: default;
}
.wpmf-contextmenu li .material-icons, .wpmf-contextmenu .submenu li .material-icons {
position: absolute;
left: 24px;
color: #8f8f8f;
font-size: 20px !important;
}
.wpmf-contextmenu .sub, .wpmf-contextmenu .submenu .sub {
overflow: visible;
}
.wpmf-contextmenu .waves, .wpmf-contextmenu .submenu .waves {
position: absolute;
top: 0;
left: 0;
right: 0;
bottom: 0;
overflow: hidden;
z-index: 10;
}
.wpmf-contextmenu li .right, .wpmf-contextmenu .submenu li .right {
left: auto;
right: 24px;
}
.wpmf-contextmenu li .material-icons, .wpmf-contextmenu .submenu li .material-icons {
position: absolute;
}
.wpmf-contextmenu .sub .right, .wpmf-contextmenu .submenu .sub .right {
transition: .5s;
}
.wpmf-contextmenu i.right {
float: right;
margin-left: 15px;
}
.wpmf-contextmenu .right {
float: right !important;
}
.wpmf-contextmenu .sub .submenu {
display: none;
top: 0;
transition: .3s;
position: absolute;
z-index: 999999;
width: auto;
margin: 0;
left: calc(100%);
}
.wp-picker-ok {
width: 20%;
float: left;
margin: 4px !important;
}
.wpmf-contextmenu.context_overflow .sub .submenu {
right: calc(100%);
left: auto;
}
.wpmf-contextmenu .color-wrapper {
width: 240px;
}
.wpmf-contextmenu .color-wrapper .color {
float: left;
margin: 5px;
height: 30px;
width: 30px;
position: relative;
}
.wpmf-contextmenu .color-wrapper .color.custom_color {
margin: 0;
}
.wpmf-contextmenu .color-wrapper .color .color_check {
color: #fff !important;
font-size: 30px !important;
left: 0 !important;
}
.wpmf-contextmenu .color-wrapper .color .color_uncheck {
color: #eee !important;
font-size: 30px !important;
left: 0 !important;
}
.wpmf-contextmenu .colorsub {
padding: 10px !important;
min-width: 236px !important;
}
.wpmf-dialog-container #positive {
color: #fff !important;
font-weight: bold !important;
background: #4285f4 !important;
}
.wpmf-dialog-container #negative {
font-weight: bold !important;
color: #656565 !important;
margin-right: 5px !important;
}
.custom_color_wrap {
width: 240px;
float: left;
}
.wp-color-folder {
float: left;
height: 30px;
vertical-align: middle;
width: 210px;
margin: 0;
}
.wp-color-folder::placeholder {
opacity: 0.6;
font-size: 12px;
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title="Homepage">Homepage</a></li><li class="item-cat item-cat-85"><a class="bread-cat bread-cat-85 bread-cat-Negócios" href="http://blog.encaminhei.com/category/negocios/amp/" title="Negócios">Negócios</a></li></ul></div> <div class="amp-category"> <span>Categories: </span> <span class="amp-cat amp-cat-85 "><a href="http://blog.encaminhei.com/category/negocios/amp/" title="Negócios">Negócios</a></span> </div> <h2 class="amp-post-title">Alcance o reconhecimento de marca com a ajuda de uma gestão de fretes!</h2> </div> <div class="sf-img"> <figure class="amp-featured-image "> <amp-img src="http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-topo.png" srcset="http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-topo.png 848w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-topo-300x140.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-topo-768x360.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-topo-30x14.png 30w" width="848" height="397" layout=responsive alt="Alcance o reconhecimento de marca com a ajuda de uma gestão de fretes!"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" srcset="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png 848w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-topo-300x140.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-topo-768x360.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-topo-30x14.png 30w" width="848" height="397" layout=responsive alt="Alcance o reconhecimento de marca com a ajuda de uma gestão de fretes!"></amp-img></amp-img> </figure> </div> <div class="sp-cnt"> <div class="cntr"> <div class="sp-rl"> <div class="sp-rt"> <div class="cntn-wrp artl-cnt"> <p><br>Se eu mostrar aqui alguns logotipos, você sabe dizer qual é o nome de pelo menos uma empresa? Aposto que vai acertar os três. <br></p> <figure class="wp-block-image"><amp-img src="http://blog.encaminhei.com/wp-content/uploads/2019/11/Design-sem-nome-4.png" alt="" class="wp-image-815 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/uploads/2019/11/Design-sem-nome-4.png 880w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Design-sem-nome-4-300x68.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Design-sem-nome-4-768x175.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Design-sem-nome-4-30x7.png 30w" width="880" height="200" layout="intrinsic"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" alt="" class="wp-image-815 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png 880w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Design-sem-nome-4-300x68.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Design-sem-nome-4-768x175.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Design-sem-nome-4-30x7.png 30w" width="880" height="200" layout="intrinsic"></amp-img></amp-img></figure> <p>Isso é o reconhecimento de marca! Grandes empresas como Nike, Pepsi e MC Donald’s podem ser usadas como exemplo quando falamos de reconhecimento de marca, até pessoas que não consomem seus produtos reconhecem de longe os logos e sempre têm em mente suas identidades visuais. <br></p> <p>Para você que está começando e busca  o reconhecimento de marca, suas estratégias, desde o nome da empresa até a divulgação, devem ter o objetivo de posicionar sua marca no mercado e torná-la conhecida.</p> <h2><strong>Por que buscar o reconhecimento de marca? </strong></h2> <p>Atingindo o almejado reconhecimento de marca, sua empresa é lembrada pelo público de forma positiva, quando é pedido a recomendação de uma empresa de tal ramo, sua marca será indicada, tanto por clientes quanto por pessoas que nem compraram em sua loja, mas de conhecer o serviço ou ser impactado por suas divulgações, a marca ficou fixada na lembrança.</p> <p>Outro benefício que o reconhecimento de marca proporciona é a fidelização dos clientes, assim como lembram da marca para indicar à outras pessoas, lembram quando precisam comprar algum produto que pode encontrar em sua loja. </p> <p>A credibilidade que você deseja para a sua loja é baseada na reputação e também no reconhecimento de marca. Quanto mais pessoas conhecerem a loja e maior reconhecimento de marca ela tiver, mais popular a marca será, o que é bem importante para seu crescimento, já que as pessoas procuram sempre por marcas conhecidas, mas é claro que os serviços prestados e a qualidade do produto são grandes fatores para que isso aconteça. </p> <p>Nem só lojas grandes conseguem atingir o reconhecimento de marca, é um erro do pequeno empreendedor acreditar nisso, porque pequenos negócios podem ocupar um grande espaço dentro do mercado em que está inserido, fazer a diferença e ser conhecido em todo lugar. É um longo processo, mas com paciência e perseverança, construindo aos poucos essa trajetória, os resultados serão ótimos. </p> <p>E já que é demorado e trabalhoso, que tal já conhecer um dos passos para o reconhecimento de marca e agilizar o processo colocando-o em prática? Continue lendo. </p> <figure class="wp-block-image"><amp-img src="http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-corpo-1.png" alt="" class="wp-image-816 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-corpo-1.png 880w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-corpo-1-300x141.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-corpo-1-768x362.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-corpo-1-30x14.png 30w" width="880" height="415" layout="intrinsic"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" alt="" class="wp-image-816 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png 880w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-corpo-1-300x141.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-corpo-1-768x362.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Sua-marca-conhecida-com-a-ajuda-corpo-1-30x14.png 30w" width="880" height="415" layout="intrinsic"></amp-img></amp-img></figure> <h2><strong>Gestão de fretes + reconhecimento de marca? Entenda essa ligação</strong></h2> <p>Para lojas virtuais e e-commerce, as entregas dos produtos é crucial para a experiência do consumidor, e em conjunto  com a  gestão de fretes você realiza  todo o processo da melhor forma e sem complicações, chegando mais perto de fidelizar o cliente.</p> <p> Os consumidores de lojas online buscam por praticidade e rapidez, por isso preferem comprar os produtos pelo celular, se a loja que foi escolhida não realizar as entregas com eficiência e dentro do prazo, a ideia de praticidade já foi para o espaço. </p> <p>Desde o momento da compra, as entregas já são motivos de preocupações, quando o prazo acaba e o produto não chega, a dor de cabeça fica ainda maior, e é nesse momento que sua loja é excluída de qualquer compra futura deste cliente. </p> <p>Pensando no reconhecimento de marca que você deseja atingir, a gestão de fretes pode fazer grandes mudanças na experiência do seu cliente, enviando os produtos de forma eficiente, dentro do prazo e em perfeito estado, você coloca um fim nas dores de cabeça causadas pelas entregas, tanto para você quanto para seu cliente,  o que inclui também a fidelização e a credibilidade à sua marca. </p> <p>Veja alguns dos benefícios de adotar uma gestão de fretes:</p> <h3>Plataforma de gestão de fretes<br></h3> <p>A gestão de fretes consiste em otimizar o processo de envio das suas encomendas, de forma simples e pagando um preço baixo, além de controlar os gastos e acompanhar cada etapa dos seus envios. Se eu te disser que tudo isso está em um só lugar, você acreditaria? </p> <p>Pois bem, tudo isso você encontra em plataformas que realizam a gestão de fretes de forma simples e sem cobrar nada por isso, você só paga por seus envios. Lá você pode cotar de forma simultânea entre todas as transportadoras, escolher entre diferentes tipos de frete e prazos, pagar menos e ainda acompanhar cada etapa do processo pelo seu celular. Se ainda não acreditou, veja você mesmo clicando <a href="http://blog.encaminhei.com/logistica-transporte/a-prova-fundamental-de-que-uma-boa-gestao-de-fretes-funciona/">aqui</a>.  <br></p> <h3>Solução para baixo volume de entregas </h3> <p>Em pequenos negócios, o volume de envios não é alto o suficiente para contratar uma transportadora. Para muitos empreendedores a única opção que resta é realizar as entregas pelo Correios, mesmo sendo a empresa de entregas mais conhecida do Brasil e presente em todos os municípios, os envios podem não ser os mais baratos e eficientes do mercado. </p> <p>Na gestão de fretes realizada através de uma plataforma é possível encontrar transportadoras que realizam essas pequenas entregas, e vou te adiantar que há mais de uma disponível para esse serviço, nas plataformas você ainda pode escolher o frete ou tipo de envio que melhor atende suas necessidades e as do cliente, <a href="http://site.encaminhei.com/">veja você mesmo</a>. </p> <h3>Redução de custos</h3> <p>Com a gestão de fretes você faz cotações e pesquisas antes de realizar o envio, compara preços de transportadoras e escolhe o mais em conta para a sua venda. Em uma gestão de fretes eficiente, o uso de ferramentas fazem toda a diferença, a plataforma citada nos assuntos acima é uma delas, lá você pode utilizar transportadoras sem pagar mais por ter um baixo volume ou só uma entrega. <strong> </strong><br></p> <figure class="wp-block-image"><amp-img src="http://blog.encaminhei.com/wp-content/uploads/2019/11/C%C3%B3pia-de-Sua-marca-conhecida-com-a-ajuda-corpo-1.png" alt="" class="wp-image-817 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/uploads/2019/11/Cópia-de-Sua-marca-conhecida-com-a-ajuda-corpo-1.png 880w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Cópia-de-Sua-marca-conhecida-com-a-ajuda-corpo-1-300x141.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Cópia-de-Sua-marca-conhecida-com-a-ajuda-corpo-1-768x362.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Cópia-de-Sua-marca-conhecida-com-a-ajuda-corpo-1-30x14.png 30w" width="880" height="415" layout="intrinsic"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" alt="" class="wp-image-817 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/uploads/2019/11/Cópia-de-Sua-marca-conhecida-com-a-ajuda-corpo-1.png 880w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Cópia-de-Sua-marca-conhecida-com-a-ajuda-corpo-1-300x141.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Cópia-de-Sua-marca-conhecida-com-a-ajuda-corpo-1-768x362.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Cópia-de-Sua-marca-conhecida-com-a-ajuda-corpo-1-30x14.png 30w" width="880" height="415" layout="intrinsic"></amp-img></amp-img></figure> <h3>Histórico de envios e controle de gastos com entregas: </h3> <p>Na gestão de fretes você tem todo o histórico de envios, com preços e dados do destinatário, essa é uma forma de analisar o processo de envios como um todo, e consequentemente controlar os gastos, já que você pode ver onde tem erros, porque gastou mais com tais envios ou reparar que poderia ter economizado fazendo um só envio para tal cidade, e assim por diante. </p> <p>Para controlar os gastos da loja é preciso anotar tudo que saiu do caixa, e falando de entregas isso não é diferente, é possível otimizar esse processo de anotação quando tem o histórico todo em um só lugar. <br></p> <h3>Qualidade e segurança</h3> <p>Conforme falado acima, usar uma plataforma de gestão de fretes pode otimizar processos e abrir um leque de opções que antes de adotar a gestão de fretes você não tinha, a plataforma faz o processo de forma eficiente e as transportadoras disponíveis são selecionadas baseadas no seu serviço, empresas de logísticas comprometidas à realizar as entregas com agilidade e segurança, sem nenhuma complicação ou atraso.<br></p> <p>Depois de entender os benefícios que você tem ao aplicar a gestão de fretes no seu negócio e saber um pouco mais sobre plataformas que fazem esses serviço de forma eficiente e simples, que tal começar a colocar em prática? </p> <p>O tamanho do seu negócio não interfere em nada, se você realiza somente quatro envios durante o mês e pode economizar nesses quatro, é besteira não começar agora mesmo com uma gestão de fretes, sua solução está aqui!  </p> <figure class="wp-block-image size-large"><a href="http://www.encaminhei.com" target="_blank" rel="noreferrer"><amp-img src="http://blog.encaminhei.com/wp-content/uploads/2019/10/A-sua-estrat%C3%A9gia-para-uma-boa-administra%C3%A7%C3%A3o-de-entregas-come%C3%A7a-hoje.jpg" alt="" class="wp-image-883 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/uploads/2019/10/A-sua-estratégia-para-uma-boa-administração-de-entregas-começa-hoje.jpg 780w, http://blog.encaminhei.com/wp-content/uploads/2019/10/A-sua-estratégia-para-uma-boa-administração-de-entregas-começa-hoje-300x104.jpg 300w, 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width="15" height="15" /> </a> </li> </ul> </div> <div class="sp-athr"> <span class="athr-tx">Published by</span> <div class="amp-author "> <div class="author-details "><span class="author-name">encaminhei</span> </div> </div> </div> <div class="post-date"> <div class="loop-date">5 anos ago</div> </div> <div class="srp"> <ul class="clearfix"> <h3 class="amp-related-posts-title">Related Post</h3> <li class="has_thumbnail"> <div class="rlp-image"> <a href="http://blog.encaminhei.com/negocios/maximize-suas-vendas-em-2024-aproveitando-datas-comemorativas-com-estrategias-eficazes/amp/" rel="bookmark" title="Maximize suas vendas em 2024: aproveitando datas comemorativas com estratégias eficazes"> <amp-img src="http://blog.encaminhei.com/wp-content/uploads/2023/12/ENCAMINHEI_DEZ_BLOG_01_V1-1-220x134.png" alt="" width="220" height="134" layout="responsive"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" alt="" 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