.wpmf-attachment.mdc-list-item {
width: 172px !important;
padding: 0 16px !important;
margin: 8px 12px 8px 8px !important;
background: #fff;
overflow: hidden;
height: 48px !important;
text-overflow: ellipsis;
white-space: nowrap;
display: -ms-flexbox;
display: flex;
-webkit-box-align: center;
-ms-flex-align: center;
align-items: center;
-webkit-box-pack: start;
-ms-flex-pack: start;
justify-content: flex-start;
box-shadow: 0 2px 2px 0 rgba(0, 0, 0, 0.14), 0 3px 1px -2px rgba(0, 0, 0, 0.12), 0 1px 5px 0 rgba(0, 0, 0, 0.2);
cursor: pointer;
}
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top: calc(50% - 100%);
left: calc(50% - 100%);
width: 200%;
height: 200%;
-webkit-transform: scale(var(--mdc-ripple-fg-scale, 0));
transform: scale(var(--mdc-ripple-fg-scale, 0));
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.wpmf-attachment .mdc-list-item__start-detail {
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align-items: center;
justify-content: center;
color: #8f8f8f;
}
.wpmf-attachment .mdc-list-item__start-detail {
width: 35px;
height: 35px;
margin-left: 0;
margin-right: 10px;
border-radius: 50%;
}
.wpmf-attachment .grey-bg {
background: rgba(0, 0, 0, .26);
}
.wpmf-attachment .white-bg {
background: #fff;
}
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display: -webkit-inline-box;
display: -ms-inline-flexbox;
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flex-direction: column;
display: inline-block;
width: 90px;
white-space: nowrap;
overflow: hidden !important;
text-overflow: ellipsis;
text-align: left;
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.wpmf-attachment.material_design.wpmf-back .dashicons-arrow-left-alt2 {
display: block !important;
opacity: 1 !important;
color: #8f8f8f !important;
}
.wpmf-attachment.material_design.wpmf-hover-folder {
border: #4d90fe solid 2px;
background: rgba(77, 144, 254, 0.2);
}
.wpmf-attachment.wpmf-line-break {
flex-basis: 100%;
height: 0 !important;
overflow: hidden !important;
margin: 0 !important;
padding: 0 !important;
}
/** Css for context menu */
.wpmf-contextmenu {
display: none;
}
.wpmf-contextmenu .colorsub .wp-picker-container {
width: 100%;
float: left;
margin: 4px;
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.wpmf-contextmenu.grey-text.text-darken-2 {
color: #616161 !important;
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.wpmf-contextmenu li {
margin-bottom: 0;
font-size: 14px;
line-height: 20px;
height: 40px;
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.wpmf-contextmenu .wpmf-color-picker {
height: auto;
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.wpmf-contextmenu li:hover > div.items_menu{
background: #eeeeee;
}
.wpmf-contextmenu li:hover > .submenu {
display: block;
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.wpmf-contextmenu, .wpmf-contextmenu .submenu {
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transition: opacity .5s;
margin: 0;
min-width: 250px;
box-sizing: border-box;
background: #fff;
position: fixed;
padding: 8px 0;
border-radius: 2px;
z-index: 999999;
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position: absolute;
box-sizing: border-box;
padding: 8px 20px 8px 60px;
margin: 4px 0;
width: 100%;
transition: .3s;
text-align: left !important;
white-space: nowrap;
display: block;
cursor: pointer;
}
.wpmf-contextmenu .disabled, .wpmf-contextmenu .submenu .disabled {
opacity: .7;
cursor: default;
}
.wpmf-contextmenu li .material-icons, .wpmf-contextmenu .submenu li .material-icons {
position: absolute;
left: 24px;
color: #8f8f8f;
font-size: 20px !important;
}
.wpmf-contextmenu .sub, .wpmf-contextmenu .submenu .sub {
overflow: visible;
}
.wpmf-contextmenu .waves, .wpmf-contextmenu .submenu .waves {
position: absolute;
top: 0;
left: 0;
right: 0;
bottom: 0;
overflow: hidden;
z-index: 10;
}
.wpmf-contextmenu li .right, .wpmf-contextmenu .submenu li .right {
left: auto;
right: 24px;
}
.wpmf-contextmenu li .material-icons, .wpmf-contextmenu .submenu li .material-icons {
position: absolute;
}
.wpmf-contextmenu .sub .right, .wpmf-contextmenu .submenu .sub .right {
transition: .5s;
}
.wpmf-contextmenu i.right {
float: right;
margin-left: 15px;
}
.wpmf-contextmenu .right {
float: right !important;
}
.wpmf-contextmenu .sub .submenu {
display: none;
top: 0;
transition: .3s;
position: absolute;
z-index: 999999;
width: auto;
margin: 0;
left: calc(100%);
}
.wp-picker-ok {
width: 20%;
float: left;
margin: 4px !important;
}
.wpmf-contextmenu.context_overflow .sub .submenu {
right: calc(100%);
left: auto;
}
.wpmf-contextmenu .color-wrapper {
width: 240px;
}
.wpmf-contextmenu .color-wrapper .color {
float: left;
margin: 5px;
height: 30px;
width: 30px;
position: relative;
}
.wpmf-contextmenu .color-wrapper .color.custom_color {
margin: 0;
}
.wpmf-contextmenu .color-wrapper .color .color_check {
color: #fff !important;
font-size: 30px !important;
left: 0 !important;
}
.wpmf-contextmenu .color-wrapper .color .color_uncheck {
color: #eee !important;
font-size: 30px !important;
left: 0 !important;
}
.wpmf-contextmenu .colorsub {
padding: 10px !important;
min-width: 236px !important;
}
.wpmf-dialog-container #positive {
color: #fff !important;
font-weight: bold !important;
background: #4285f4 !important;
}
.wpmf-dialog-container #negative {
font-weight: bold !important;
color: #656565 !important;
margin-right: 5px !important;
}
.custom_color_wrap {
width: 240px;
float: left;
}
.wp-color-folder {
float: left;
height: 30px;
vertical-align: middle;
width: 210px;
margin: 0;
}
.wp-color-folder::placeholder {
opacity: 0.6;
font-size: 12px;
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href="http://blog.encaminhei.com/amp/" title="Homepage">Homepage</a></li><li class="item-cat item-cat-85"><a class="bread-cat bread-cat-85 bread-cat-Negócios" href="http://blog.encaminhei.com/category/negocios/amp/" title="Negócios">Negócios</a></li></ul></div> <div class="amp-category"> <span>Categories: </span> <span class="amp-cat amp-cat-85 "><a href="http://blog.encaminhei.com/category/negocios/amp/" title="Negócios">Negócios</a></span> </div> <h2 class="amp-post-title">Os motivos que prejudicam suas vendas e impedem o reconhecimento de marca</h2> </div> <div class="sf-img"> <figure class="amp-featured-image "> <amp-img src="http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-topo.png" srcset="http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-topo.png 848w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-topo-300x140.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-topo-768x360.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-topo-30x14.png 30w" width="848" height="397" layout=responsive alt="Os motivos que prejudicam suas vendas e impedem o reconhecimento de marca"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" srcset="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png 848w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-topo-300x140.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-topo-768x360.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-topo-30x14.png 30w" width="848" height="397" layout=responsive alt="Os motivos que prejudicam suas vendas e impedem o reconhecimento de marca"></amp-img></amp-img> </figure> </div> <div class="sp-cnt"> <div class="cntr"> <div class="sp-rl"> <div class="sp-rt"> <div class="cntn-wrp artl-cnt"> <p>Sua loja virtual precisa de um empurrãozinho nas vendas para <strong>crescer</strong> e, assim, conquistar mais <strong>reconhecimento de marca</strong>? </p> <p>Muitos empreendedores como você, não percebem os reais motivos de não aumentar suas vendas ou o porquê de não alcançar o tão sonhado reconhecimento de marca.</p> <h2><strong>Comece identificando os problemas e depois é só por mão na massa!</strong></h2> <p>Mesmo com um pequeno negócio, acredito que alguns de seus objetivos sejam crescer, aumentar sua renda, resultado do alto volume de vendas, conquistar o reconhecimento da sua marca a nível nacional, entre diversos outros. </p> <p>Só reclamar do baixo volume de vendas ou de que seu negócio nunca cresce e alcança o reconhecimento de marca não vai fazer as coisas andarem, você só vai esquentar a cabeça e continuar a dar murro em ponta de faca. Até porque, como mudar a situação de uma coisa  se <strong>você nem sabe ao certo seus problemas</strong>? </p> <p>Por isso, chega de ficar perdendo tempo e atirando no escuro, listamos alguns dos motivos mais comuns que <strong>prejudicam as vendas</strong> e o reconhecimento de marca do seu negócio deslanche, continue lendo para entender.</p> <h3><strong>1º Não utilizar a prova social</strong></h3> <p>A prova social é um gatilho mental que auxilia no <strong>aumento de vendas</strong>, nada mais é do que expor as opiniões reais dos seus clientes. É comprovado cientificamente que as pessoas se sentem mais confiantes de comprar ou fazer algo quando veem que outras pessoas já fizeram e relataram suas experiências. <br>Para lojas virtuais, há vários formatos de aplicar a prova social, como avaliação dos produtos, depoimentos e comentários, além de selos e certificações do site. Pra você entender a importância, <a href="https://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152">72% dos consumidores confiam em opiniões online na mesma intensidade em que confiam nas recomendações pessoais</a>, o famoso boca a boca.</p> <p>Utilize a influência em seu favor, com a prova social você mostra que não tem nada a esconder, os relatos dos clientes confirmam ainda mais a qualidade e garantia do seu serviço/produto e, assim, pode alcançar o reconhecimento de marca, conquistando clientes sem depender  somente do boca a boca.</p> <figure class="wp-block-image"><amp-img src="http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-corpo.png" alt="" class="wp-image-785 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-corpo.png 880w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-corpo-300x141.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-corpo-768x362.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-corpo-30x14.png 30w" width="880" height="415" layout="intrinsic"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" alt="" class="wp-image-785 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png 880w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-corpo-300x141.png 300w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-corpo-768x362.png 768w, http://blog.encaminhei.com/wp-content/uploads/2019/11/Os-motivos-que-prejudicam-corpo-30x14.png 30w" width="880" height="415" layout="intrinsic"></amp-img></amp-img></figure> <h3><strong>2º Errar nas ofertas</strong></h3> <p>É ótimo fazer promoções e ofertas para os seus clientes, mas você não pode sair perdendo nisso, claro que precisa ganhar dinheiro. A promoção “frete grátis” é a que mais mexe com o coração do seu cliente na hora da compra, e sem dúvida, é um grande fator de influência para qualquer pessoa.</p> <p>Mas, nem sempre você sairá no lucro deixando o frete grátis e, por isso, tem outras formas de influenciar o seu cliente sobre o preço, além de incluir o frete no preço dos produtos. Um exemplo é usar valores quebrados nos anúncios, o preço era R$ 50,00 e colocando R$ 49,99 a avaliação crítica dos valores muda só por ver os centavos quebrados ali. </p> <p>Ou a contraposição visual, deixar dois preços no anúncio, era R$ 100,00 e está por R$ 50,00, fazer com que o menor preço esteja em destaque, com a fonte maior e cores mais chamativas.Tem também a estratégia do anúncio com os valores parcelados, 5X R$ 10,00, entre diversas outras.</p> <p>Tem várias formas de conquistar o cliente tocando no ponto sensível e mais importante, que é o preço. Se você ainda não usa esse tipo de estratégia, repense já sobre o assunto e veja os resultados em suas vendas. </p> <h3><strong>3º A segurança do site</strong></h3> <p>Tenho certeza que você já realizou compras onlines e por isso não é nenhum segredo a importância da segurança do site. A segurança da sua loja virtual evita clonagem e roubo de dados, proporcionando conforto aos seus clientes, com conforto e segurança, já estamos mais perto de realizar a venda. </p> <p>A segurança é o segundo fator que mais influencia no momento da compra, perdendo somente para o preço, por isso, é importante deixar visível os selos e certificados digitais em todo o site.  </p> <h3><strong>4º Dificuldade no suporte </strong></h3> <p>Muitos consumidores ainda têm medo de cair em armadilhas e acabar sofrendo golpes com seus dados, é comum abandonar o site de lojas virtuais por não ter suas dúvidas respondidas ou não encontrar a plataforma de vendas e etc.</p> <p>Ainda hoje, as pessoas sentem a necessidade de se comunicar com a loja, algumas até buscam números de telefones por se sentirem mais seguras conversando com pessoas, não oferecer ajuda pode estar prejudicando suas vendas.</p> <p>Tenha um chat online no site, e-mail para contato, um telefone ou responda os comentários em redes sociais, é importante que o contato seja de forma prática e rápida. </p> <h3><strong>5º Não reconhecer problemas de design </strong></h3> <p>Não é preciso saber tudo de design para identificar se sua loja virtual está bonita e atraente para seus clientes. Para o aumento das vendas é necessário que os visitantes cliquem nos produtos, o site/página não pode ser muito poluído em cores e nem ter informações em excesso.</p> <p>A página precisa ser atraente, mas limpa, facilitando a compra. É importante ter foto/vídeo do produto, descrição breve porém completa, preço, informações de envio e botão para compra. Seja crítico e altere o que for preciso.</p> <p>Enfim, esses são alguns dos problemas mais comuns encontrados em lojas virtuais, e pode ser os pontos que você esteja errando no seu negócio. Pare por um minuto e coloque essas dicas em prática, são coisas simples que podem fazer uma enorme diferença. </p> <p>Outro ponto que precisa de uma atenção especial é o seu <a href="http://blog.encaminhei.com/logistica-transporte/5-dicas-para-aumentar-suas-vendas-com-logistica-para-e-commerce/">processo logístico</a>, não adianta aumentar as vendas ou ter um alto reconhecimento de marca se você gasta muito com fretes e as encomendas não chegam no prazo esperado. Conheça a plataforma de intermediação de fretes que vai transformar seu processo logístico, <strong>saiba mais aqui!</strong></p> <figure class="wp-block-image size-large"><a href="http://www.encaminhei.com/" target="_blank" rel="noreferrer"><amp-img src="http://blog.encaminhei.com/wp-content/uploads/2019/12/Reduza-custos-com-a-maior-plataforma-de-fretes.jpg" alt="" class="wp-image-891 amp-wp-enforced-sizes" srcset="http://blog.encaminhei.com/wp-content/uploads/2019/12/Reduza-custos-com-a-maior-plataforma-de-fretes.jpg 780w, http://blog.encaminhei.com/wp-content/uploads/2019/12/Reduza-custos-com-a-maior-plataforma-de-fretes-300x104.jpg 300w, http://blog.encaminhei.com/wp-content/uploads/2019/12/Reduza-custos-com-a-maior-plataforma-de-fretes-768x267.jpg 768w, http://blog.encaminhei.com/wp-content/uploads/2019/12/Reduza-custos-com-a-maior-plataforma-de-fretes-30x10.jpg 30w" width="780" height="271" layout="intrinsic"><amp-img fallback 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width="15" height="15" /> </a> </li> </ul> </div> <div class="sp-athr"> <span class="athr-tx">Published by</span> <div class="amp-author "> <div class="author-details "><span class="author-name">encaminhei</span> </div> </div> </div> <div class="post-date"> <div class="loop-date">5 anos ago</div> </div> <div class="srp"> <ul class="clearfix"> <h3 class="amp-related-posts-title">Related Post</h3> <li class="has_thumbnail"> <div class="rlp-image"> <a href="http://blog.encaminhei.com/negocios/maximize-suas-vendas-em-2024-aproveitando-datas-comemorativas-com-estrategias-eficazes/amp/" rel="bookmark" title="Maximize suas vendas em 2024: aproveitando datas comemorativas com estratégias eficazes"> <amp-img src="http://blog.encaminhei.com/wp-content/uploads/2023/12/ENCAMINHEI_DEZ_BLOG_01_V1-1-220x134.png" alt="" width="220" height="134" layout="responsive"><amp-img fallback src="http://blog.encaminhei.com/wp-content/plugins/accelerated-mobile-pages/images/SD-default-image.png" alt="" 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